NPTV, leading provider of iTV software solutions, & Vision New Media, leading content provider in Malaysia, have established a joint venture, New Vision Partners to address the mobile asia market.

The new company will provide the market with solutions to create instant, downloadable, rich-media applications that will work on all Java-enabled mobile phones. The applications will benefit from the Bando Player for Mobile (BPM)™ technology. Initially a solution for Digital TV platforms, Bando Player™ has already been successfully deployed on more than 10 million set-top-boxes worldwide. In the same way that NPTV’s Bando technology has already addressed the problem of making applications work on all variants of “standardized” digital TV middleware, BPM is designed to work on all Java-enabled phones, regardless of the software implementation.
This approach, of creating a fully customizable player that will allow all manner of applications to be deployed, regardless of handset manufacturer or operator; will open up the market for creative deployment of content applications and services. The technology is potentially disruptive as the services that will run on BPM are going to be easily created, using either simple online, web-based tools or more complex SDK-like toolkits. The applications and associated content are going to be easily transferred from one user to another, over mobile networks, and the viral nature of this type of distribution will encourage rapid adoption.

A strategic alliance to address asian market

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