A strategic alliance to address asian market
NPTV, leading provider of iTV software solutions, & Vision New Media, leading content provider in Malaysia, have established a joint venture, New Vision Partners to address the mobile asia market.
The new company will provide
the market with solutions to create instant, downloadable, rich-media
applications that will work on all Java-enabled mobile phones. The
applications will benefit from the Bando Player for Mobile (BPM)™
technology. Initially a solution for Digital TV platforms, Bando
Player™ has already been successfully deployed on more than 10 million
set-top-boxes worldwide. In the same way that NPTV’s Bando technology
has already addressed the problem of making applications work on all
variants of “standardized” digital TV middleware, BPM is designed to
work on all Java-enabled phones, regardless of the software
implementation.
This approach, of creating a fully customizable player that will allow
all manner of applications to be deployed, regardless of handset
manufacturer or operator; will open up the market for creative
deployment of content applications and services. The technology is
potentially disruptive as the services that will run on BPM are going
to be easily created, using either simple online, web-based tools or
more complex SDK-like toolkits. The applications and associated content
are going to be easily transferred from one user to another, over
mobile networks, and the viral nature of this type of distribution will
encourage rapid adoption.